New Balance, founded in 1906 by Mr. William J. Riley, is a sports shoes and apparel brand originated in the United States. It is well-known as the "Presidential Jogging Shoes" and "King of Jogging Shoes". The brand initially focused on making high-quality shoes for blue-collor, and quickly gained a reputation for its superior comfort and durability,Over the years, they have continuously innovated technology and provided more ergonomic products through independent design and production. Today, New Balance has become a world-renowned brand, recognized for its quality, comfort and innovation.